{"id":8172,"date":"2023-02-17T08:24:49","date_gmt":"2023-02-17T08:24:49","guid":{"rendered":"https:\/\/rodinia.fi\/?post_type=portfolio&#038;p=8172"},"modified":"2024-11-01T08:26:23","modified_gmt":"2024-11-01T08:26:23","slug":"naturpoliss-communications-initial-mapping","status":"publish","type":"portfolio","link":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/","title":{"rendered":"Naturpolis\u2019s Communications Initial Mapping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8172\" class=\"elementor elementor-8172 elementor-8171\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61710e8a elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"61710e8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d16ad87\" data-id=\"4d16ad87\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585365d0 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"585365d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:750}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Naturpolis\u2019s Communications Initial Mapping&nbsp;<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c86ff6 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46c86ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rodinia.fi\/en\/sustainability-services\/\">Sustainability services<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c07fe99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c07fe99\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34914908 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"34914908\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2dbbd8a2\" data-id=\"2dbbd8a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbf6d45 elementor-widget elementor-widget-image\" data-id=\"6fbf6d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-1024x576.jpg\" class=\"attachment-large size-large wp-image-8177\" alt=\"\" srcset=\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-1024x576.jpg 1024w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-300x169.jpg 300w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-768x432.jpg 768w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-1536x864.jpg 1536w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7759b5 elementor-widget elementor-widget-text-editor\" data-id=\"5d7759b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW231063540 BCX0\" lang=\"FI-FI\" xml:lang=\"FI-FI\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;5910ba38-fd9d-48f5-81a1-70475bd2396f|103&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Rodinia3&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Rodinia3&quot;,335572020,&quot;1&quot;,469777841,&quot;Roboto Light&quot;,469777842,&quot;Roboto Light&quot;,469777843,&quot;Roboto Light&quot;,469777844,&quot;Roboto Light&quot;,469769226,&quot;Roboto Light&quot;,335551500,&quot;5973760&quot;,268442635,&quot;22&quot;,134233111,&quot;false&quot;,335551547,&quot;1035&quot;,335559740,&quot;259&quot;,201341983,&quot;0&quot;,335559739,&quot;0&quot;,335559738,&quot;240&quot;,335560102,&quot;0&quot;,134245418,&quot;true&quot;,134245529,&quot;true&quot;,469777929,&quot;Rodinia3 Char&quot;,469778324,&quot;Normal&quot;]}\" data-ccp-parastyle-linked-defn=\"{&quot;ObjectId&quot;:&quot;5910ba38-fd9d-48f5-81a1-70475bd2396f|106&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Rodinia3 Char&quot;,201340122,&quot;1&quot;,134233614,&quot;true&quot;,469778129,&quot;Rodinia3Char&quot;,335572020,&quot;1&quot;,134231262,&quot;true&quot;,469777841,&quot;Roboto Light&quot;,469777842,&quot;Roboto Light&quot;,469777843,&quot;Roboto Light&quot;,469777844,&quot;Roboto Light&quot;,469769226,&quot;Roboto Light&quot;,335551500,&quot;5973760&quot;,268442635,&quot;22&quot;,134233111,&quot;false&quot;,335551547,&quot;1035&quot;,469777929,&quot;Rodinia3&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">We<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">conducted<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> an <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">initial<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">mapping<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> of <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">communications<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> for <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">three<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">companies<\/span> <span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">specializing<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">sustainable<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">tourism<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> in Kuusamo, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">offering<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">accommodation<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">event<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">services<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">.<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">The<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">focus<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">was<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> on <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">assessing<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">the<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">current<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">state<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">identifying<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">opportunities<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> for <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">communication<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> to <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">support<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> business and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">brand<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">development<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">culminating<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">actionable<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">recommendations<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\"> for <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">future<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">endeavors<\/span><span class=\"NormalTextRun SCXW231063540 BCX0\" data-ccp-parastyle=\"Rodinia3\">.<\/span><\/span><span class=\"EOP SCXW231063540 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-727ee84e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"727ee84e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-406193b7\" data-id=\"406193b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a86a0cb elementor-widget elementor-widget-heading\" data-id=\"1a86a0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we accomplished: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242edfa6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"242edfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Interactive Workshops: <\/b>Through a series of two workshops with representatives from each company, we delved into the customer's perspectives on communication. These sessions focused on understanding willingness, available resources, and overarching goals for communication. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Holistic Mapping: <\/b>Our mapping process delved into various aspects, encompassing an analysis of technical and communicational features of the website, language and image choices tailored to target groups, and an exploration of the potential of utilizing social media and digital marketing strategies. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Alignment with Project Requirements:<\/b> The mapping took into account the specific requirements and objectives of the funding project, considering how brand development could be leveraged to expand the customer base. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Observations and Suggestions:<\/b> Building on the insights gained through mapping, we provided the customer with detailed observations and actionable suggestions for further improvement and strategic communication development. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a896e2e\" data-id=\"7a896e2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fdb589 elementor-widget elementor-widget-heading\" data-id=\"23fdb589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliverables to the client:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7866bf7a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7866bf7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Comprehensive Communication Mapping: <\/b>Naturpolis delivered a thorough assessment of the current communication landscape, including content, quality, and strategic measures contributing to the creation of a distinct brand image. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Perceived Value of Communication: <\/b>The customer gained a deeper understanding of the multifaceted role of communication in shaping price perception and overall brand image. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Written Recommendations and Resource Inventory: <\/b>Actionable recommendations were provided in written form, guiding the customer on future steps. Additionally, an inventory of available resources and budget considerations were outlined to facilitate effective planning. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Leveraging Sustainability Communication:<\/b> Our recommendations emphasized the integration of sustainability as a fundamental pillar in overall communication strategies. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Professional Development Proposals:<\/b> We proposed strategies for the professional development of communication practices and suggested potential collaboration with relevant partners. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f2bbd3 elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"22f2bbd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rodinia.fi\/en\/works\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ALL OF OUR WORK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5510e723 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"5510e723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Naturpolis\u2019s Communications Initial Mapping Sustainability services We conducted an initial mapping of communications for three companies \u00a0specializing in sustainable tourism in Kuusamo, offering accommodation and event services.\u00a0The focus was on assessing the current state and identifying opportunities for communication to support business and brand development, culminating in actionable recommendations for future endeavors. What we accomplished: [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8177,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","portfolio_category":[194],"portfolio_tag":[],"class_list":["post-8172","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Naturpolis\u2019s Communications Initial Mapping | Rodinia<\/title>\n<meta name=\"description\" content=\"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naturpolis\u2019s Communications Initial Mapping | Rodinia\" \/>\n<meta property=\"og:description\" content=\"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/\" \/>\n<meta property=\"og:site_name\" content=\"Rodinia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rodiniaFI\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T08:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Rodiniafi\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/\",\"url\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/\",\"name\":\"Naturpolis\u2019s Communications Initial Mapping | Rodinia\",\"isPartOf\":{\"@id\":\"https:\/\/rodinia.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg\",\"datePublished\":\"2023-02-17T08:24:49+00:00\",\"dateModified\":\"2024-11-01T08:26:23+00:00\",\"description\":\"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.\",\"breadcrumb\":{\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage\",\"url\":\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg\",\"contentUrl\":\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rodinia.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolios\",\"item\":\"https:\/\/rodinia.fi\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Naturpolis\u2019s Communications Initial Mapping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rodinia.fi\/#website\",\"url\":\"https:\/\/rodinia.fi\/\",\"name\":\"Rodinia\",\"description\":\"Viestint\u00e4toimisto Rodinia | Rodinia Communications Agency\",\"publisher\":{\"@id\":\"https:\/\/rodinia.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rodinia.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rodinia.fi\/#organization\",\"name\":\"Viestint\u00e4toimisto Rodinia\",\"url\":\"https:\/\/rodinia.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rodinia.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rodinia.fi\/wp-content\/uploads\/2017\/08\/rodinia-logo_final.png\",\"contentUrl\":\"https:\/\/rodinia.fi\/wp-content\/uploads\/2017\/08\/rodinia-logo_final.png\",\"width\":213,\"height\":240,\"caption\":\"Viestint\u00e4toimisto Rodinia\"},\"image\":{\"@id\":\"https:\/\/rodinia.fi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rodiniaFI\/\",\"https:\/\/x.com\/Rodiniafi\",\"https:\/\/www.linkedin.com\/company\/rodiniafi\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Naturpolis\u2019s Communications Initial Mapping | Rodinia","description":"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/","og_locale":"en_US","og_type":"article","og_title":"Naturpolis\u2019s Communications Initial Mapping | Rodinia","og_description":"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.","og_url":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/","og_site_name":"Rodinia","article_publisher":"https:\/\/www.facebook.com\/rodiniaFI\/","article_modified_time":"2024-11-01T08:26:23+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Rodiniafi","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/","url":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/","name":"Naturpolis\u2019s Communications Initial Mapping | Rodinia","isPartOf":{"@id":"https:\/\/rodinia.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage"},"image":{"@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage"},"thumbnailUrl":"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg","datePublished":"2023-02-17T08:24:49+00:00","dateModified":"2024-11-01T08:26:23+00:00","description":"HKL:n vuosikertomus tehtiin taustamateriaalia hy\u00f6dynt\u00e4en. HKL muuttui vuodenvaihteessa 2021 Kaupunkiliikenne Oy:ksi.","breadcrumb":{"@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#primaryimage","url":"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg","contentUrl":"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Viestintakartoitus-matkailun-alalla-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/rodinia.fi\/en\/portfolio\/naturpoliss-communications-initial-mapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rodinia.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolios","item":"https:\/\/rodinia.fi\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Naturpolis\u2019s Communications Initial Mapping"}]},{"@type":"WebSite","@id":"https:\/\/rodinia.fi\/#website","url":"https:\/\/rodinia.fi\/","name":"Rodinia","description":"Viestint\u00e4toimisto Rodinia | Rodinia Communications Agency","publisher":{"@id":"https:\/\/rodinia.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rodinia.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rodinia.fi\/#organization","name":"Viestint\u00e4toimisto Rodinia","url":"https:\/\/rodinia.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rodinia.fi\/#\/schema\/logo\/image\/","url":"https:\/\/rodinia.fi\/wp-content\/uploads\/2017\/08\/rodinia-logo_final.png","contentUrl":"https:\/\/rodinia.fi\/wp-content\/uploads\/2017\/08\/rodinia-logo_final.png","width":213,"height":240,"caption":"Viestint\u00e4toimisto Rodinia"},"image":{"@id":"https:\/\/rodinia.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rodiniaFI\/","https:\/\/x.com\/Rodiniafi","https:\/\/www.linkedin.com\/company\/rodiniafi\/"]}]}},"_links":{"self":[{"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio\/8172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/comments?post=8172"}],"version-history":[{"count":6,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio\/8172\/revisions"}],"predecessor-version":[{"id":9818,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio\/8172\/revisions\/9818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/media\/8177"}],"wp:attachment":[{"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/media?parent=8172"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio_category?post=8172"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/rodinia.fi\/en\/wp-json\/wp\/v2\/portfolio_tag?post=8172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}