{"id":8206,"date":"2023-02-26T14:38:34","date_gmt":"2023-02-26T14:38:34","guid":{"rendered":"https:\/\/rodinia.fi\/?post_type=portfolio&#038;p=8206"},"modified":"2024-08-26T14:57:27","modified_gmt":"2024-08-26T14:57:27","slug":"clic-innovation-multimedia-narratives-about-the-energy-transition","status":"publish","type":"portfolio","link":"https:\/\/rodinia.fi\/en\/portfolio\/clic-innovation-multimedia-narratives-about-the-energy-transition\/","title":{"rendered":"Clic Innovation: Multimedia Narratives About the Energy Transition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8206\" class=\"elementor elementor-8206 elementor-8205\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d10fb8 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"29d10fb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79969b1\" data-id=\"79969b1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ff1bda4 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2ff1bda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:750}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Clic Innovation: Multimedia Narratives About the Energy Transition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f43d328 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f43d328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rodinia.fi\/en\/communication-planning\/\">Communication<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a4fb83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a4fb83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cc8cca1 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"cc8cca1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a829267\" data-id=\"a829267\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-196cbef elementor-widget elementor-widget-image\" data-id=\"196cbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2245\" height=\"1587\" src=\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1.jpg\" class=\"attachment-full size-full wp-image-8212\" alt=\"\" srcset=\"https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1.jpg 2245w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1-300x212.jpg 300w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1-1024x724.jpg 1024w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1-768x543.jpg 768w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1-1536x1086.jpg 1536w, https:\/\/rodinia.fi\/wp-content\/uploads\/2023\/02\/Energiamurros-1-2048x1448.jpg 2048w\" sizes=\"(max-width: 2245px) 100vw, 2245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124de9e elementor-widget elementor-widget-text-editor\" data-id=\"124de9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Clic Innovation is a leading Finnish open innovation cluster that promotes collaborative projects focused on sustainable solutions, particularly in energy, circular economy, and digitalization.<\/p><p style=\"font-weight: 400;\">Clic Innovation approached Rodinia to help engage diverse target groups about the energy transition. The goal was to create compelling narratives that would drive behavioral change, supported by a comprehensive media communication plan and associated materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe8436f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe8436f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e7bf5d4\" data-id=\"e7bf5d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2554346 elementor-widget elementor-widget-heading\" data-id=\"2554346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71afe7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d71afe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Narrative Development:<\/b> We designed four distinct narratives aimed at accelerating the energy transition, using insights from focus group analysis and workshops. By incorporating the nudge model to influence behavior and using archetypes to shape the messaging, we ensured the narratives were compelling and effective. These narratives were written in both Finnish and English to reach a wider audience.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Media Communication Strategy: <\/b>We provided strategic recommendations for media communication, ensuring the narratives would reach their intended audiences effectively. This included producing communication materials, such as animated videos and infographics, to support the campaign.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Event Participation and Thought Leadership: <\/b>We took an active role in the client\u2019s events, delivering presentations that highlighted the vital role of communication in driving social sustainability initiatives.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-567ae3d\" data-id=\"567ae3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686204a elementor-widget elementor-widget-heading\" data-id=\"686204a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcomes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f87a1c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5f87a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Tailored Narratives: <\/b>Delivered four targeted narratives \u2013 in Finnish and English \u2013, each designed for a specific audience group whose needs and communication preferences were carefully analyzed. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Unified Visual Identity: <\/b>Developed infographics that clearly explained the narratives and served as the foundation for animated videos, creating a cohesive visual identity for the entire communication campaign.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>High-Impact Visual Content: <\/b>Produced two professionally rendered animation videos, along with social media versions in both languages, to enhance engagement and dissemination across platforms.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Comprehensive Media Strategy: <\/b>Provided detailed media communication recommendations, outlining the optimal channels, content, and schedules to effectively distribute the messages to various stakeholders.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d20d91 elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"60d20d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rodinia.fi\/en\/works\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ALL OF OUR WORK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e1b160a elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e1b160a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Clic Innovation: Multimedia Narratives About the Energy Transition Communication Clic Innovation is a leading Finnish open innovation cluster that promotes collaborative projects focused on sustainable solutions, particularly in energy, circular economy, and digitalization. Clic Innovation approached Rodinia to help engage diverse target groups about the energy transition. The goal was to create compelling narratives that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8212,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","portfolio_category":[194],"portfolio_tag":[255,254,256],"class_list":["post-8206","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-communication","portfolio_tag-communication-plan","portfolio_tag-media-communication","portfolio_tag-multimedia-narratives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clic Innovation: Multimedia Narratives About the Energy Transition | Rodinia<\/title>\n<meta name=\"description\" content=\"We designed four distinct narratives aimed at accelerating the energy transition, using insights from focus group analysis and workshops.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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