{"id":9452,"date":"2024-01-21T14:34:28","date_gmt":"2024-01-21T14:34:28","guid":{"rendered":"https:\/\/rodinia.fi\/?p=9452"},"modified":"2024-10-22T10:49:01","modified_gmt":"2024-10-22T10:49:01","slug":"does-creative-ai-fit-the-business-communication-toolbox","status":"publish","type":"post","link":"https:\/\/rodinia.fi\/en\/does-creative-ai-fit-the-business-communication-toolbox\/","title":{"rendered":"Does creative AI fit the business communication toolbox?"},"content":{"rendered":"\t\t
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Businesses and experts are increasingly looking for advanced tools to <\/span>improve<\/span> their operations, and the rise of creative AI has ignited <\/span>passionate<\/span> discussions about its potential role in corporate communications. <\/span>T<\/span>hese <\/span>innovative <\/span>applications<\/span> have<\/span> open<\/span>ed<\/span> a<\/span> new<\/span> world of possibilities<\/span> \u2013 <\/span>so<\/span> long as their implementation is thoughtfully <\/span>executed<\/span>. But what are the genuine capabilities of AI, and how can it <\/span>transform the way we communicate in the corporate landscape?<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What kind of tool is creative AI? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Generating ideas<\/span><\/b> <\/span><\/p>\n

When ideas run dry, AI can easily be asked to generate content production ideas, event program outlines, or even communication plans. However, it doesn\u2019t always hit the mark. AI lacks human-like creativity, situational awareness, and emotional intelligence. Its word choices can often be predictable and robotic, sidelining human creativity, playful word selection, and original approaches. AI may serve as a tool for brainstorming and generating perspectives, but impactful concept creation invariably requires communication expertise.<\/span> <\/span><\/p>\n

Refining existing texts<\/span><\/b> <\/span><\/p>\n

AI can refine existing texts by correcting spelling errors or evaluating them based on stated goals. It is important to critically assess these responses, as AI can make mistakes and may not fully understand the context. Additionally, ensuring data security when using AI is challenging, as most AI applications store user-input data. This data may be used to improve the AI\u2019s algorithms or the services of its owner, such as Google. Experts should be cautious about what information they provide to AI for evaluation and which feedback they trust.<\/span> <\/span><\/p>\n

Filling in the gaps<\/span><\/b> <\/span><\/p>\n

Many AI applications can quickly fill in gaps based on user instructions or input data. However, the results rarely match the user\u2019s initial plans. AI can organize, tabulate, and summarize large volumes of data. While these functions are attractive for their ease, the machine may not interpret the information correctly, potentially simplifying things too much. Moreover, AI rarely makes accurate conclusions from the results, so further data construction remains in the hands of experts. Privacy concerns also arise regarding the type of data users wish or are permitted to provide to AI.<\/span> <\/span><\/p>\n

Blurring copyright boundaries<\/span><\/b> <\/span><\/p>\n

Copyright issues surrounding AI-generated texts and images are not straightforward. According to Finnish copyright law, copyright belongs to the person who creates the image or text. Humans are responsible for ensuring that AI-generated outputs do not resemble existing works in a way that infringes on someone else’s copyright. Although a person may guide AI, they have not independently created the outputs of the applications. Therefore, copyright law requirements may not be met. It is also important to understand application-specific usage rights: for example, Adobe\u2019s AI applications cannot be used for commercial purposes.<\/span> <\/span><\/p>\n

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Although AI applications are continually evolving and becoming more versatile, strategic decision-making or communication expertise cannot be outsourced to them. AI is not a substitute for humans but a tool that operates on the user\u2019s terms. The use of these applications blurs the boundaries of copyright and data protection, which must always be considered in corporate communications. Thus, communication will continue to require time and resources from companies. However, AI applications are likely to become increasingly present on communication experts’ desks. Adapting to these changes requires readiness to acquire new knowledge and skills. It is therefore advisable to start practicing now.<\/span> <\/span><\/p>\n

 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Businesses and experts are increasingly looking for advanced tools to improve their operations, and the rise of creative AI has ignited passionate discussions about its potential role in corporate communications. These innovative applications have opened a new world of possibilities \u2013 so long as their implementation is thoughtfully executed. But what are the genuine capabilities […]<\/p>\n","protected":false},"author":17,"featured_media":8678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[198],"tags":[259,201,277],"class_list":["post-9452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-plan","tag-corporate-communication","tag-corporate-responsibility-en","tag-corporate-responsibility-reporting-en"],"acf":[],"yoast_head":"\nDoes creative AI fit the business communication toolbox? | Rodinia<\/title>\n<meta name=\"description\" content=\"As creative AI evolves, it has sparked enthusiastic discussions about how artificial intelligence can be utilized in corporate communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rodinia.fi\/en\/does-creative-ai-fit-the-business-communication-toolbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does creative AI fit the business communication toolbox? 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