Sustainability communication is a relatively new area of corporate communications. It is mostly about sharing progress (but sometimes also failures); it is about engaging stakeholders and ensuring that sustainability efforts are visible, credible, and resonate with the target audience. Greenwashing is not fooling anyone anymore – consumers expect companies to act responsibly and communicate their efforts honestly and transparently.
With years of experience behind us, we – Rodinia – have become specialists in helping businesses communicate their sustainability journey effectively, with strategies tailored to drive engagement and trust.
This Is How We Do Sustainability Communications
We take pride in the work we have done, helping businesses across various sectors position themselves as leaders in sustainability. Here are a few examples of how we have supported our clients:
- Crisis Communication for B2C Companies: We have provided crisis communication strategies to businesses facing reputational challenges, enabling them to regain consumer trust and achieve long-term profitability.
- Sustainability Program Planning for SMEs: We have worked closely with SMEs, developing sustainable strategies and roadmaps to help them thrive in a shifting operational environment. Our work enables these businesses to start systematic sustainability initiatives that align with both their brand values and the market’s expectations.
- Sustainability Reporting & Double Materiality Analysis: Reporting is one of our core strengths. We have developed an award-winning sustainability reporting framework for SMEs and have recently guided our clients in meeting the stringent requirements of the Corporate Sustainability Reporting Directive (CSRD). Whether it’s through full Double Materiality Analysis or comprehensive sustainability reports, we ensure our clients’ efforts are both transparent and aligned with global standards.
- Visualizing the Green Transition: Our work in visual communication has supported major institutions like the University of Helsinki and various research bodies. We create visualizations that effectively communicate complex sustainability data, helping organizations lead the conversation on green transition.
- Strategic Communication for Public Organizations: We have also developed media communication strategies for public organizations such as Invest in Finland and Visit Finland, ensuring their sustainability initiatives are clearly communicated and well-received by their target audiences.
Sustainability Communication Methods: How We Tell Your Story
Depending on your audience, effective sustainability communication necessitates the use of different platforms and formats. Below are the key tools we use:
- Website: Maintaining an internet presence is crucial. We assist businesses create dedicated sustainability sections on their websites to highlight their initiatives and progress.
- Sustainability Reports: Detailed reports are essential for credibility. We assist in creating reports that meet industry standards and provide clear insights into your ESG performance.
- Social Media: Platforms like LinkedIn, Twitter, and Instagram are excellent resources for reaching a larger audience and increasing awareness of sustainability initiatives.
- Multimedia Production: We create videos, animations, and infographics to visually convey your sustainability efforts. Our press releases and articles ensure that your key achievements are communicated to both the media and your stakeholders.
Let’s Communicate the Change Together
Regardless of whether you are embarking on a new sustainability journey or enhancing current endeavours, our knowledge in strategic planning, reporting, and stakeholder engagement guarantees that your message is clear and aligned with global best practices.
The world is changing fast, and businesses must change with it. Let’s work together to tell your sustainability story and inspire meaningful action.
