Invest in Finlandin Media Communication Plan
Invest in Finland, a division of Business Finland, is dedicated to promoting foreign investment by highlighting Finland’s strengths as a business location and supporting companies looking to establish operations in the country.
Invest in Finland sought to develop a comprehensive media communication plan to effectively reach and engage domestic audiences. The objective was to identify target groups, select the appropriate channels, and craft core messages that align with their strategic goals. Additionally, the client aimed to equip their team with the skills needed to implement the media communication plan successfully.
Our Approach
- Strategic Consultation: We collaborated closely with Invest in Finland’s team, providing insights into the goals and best practices of media communication within the Finnish market. This included an in-depth discussion on the general media landscape in Finland.
- Industry Research: We conducted a thorough background study on the development and challenges within the industry in Finland, ensuring that our recommendations were grounded in current trends and realities.
- Message Development: We crafted core messages tailored to different target groups, ensuring alignment with the client’s strategic objectives and the specific needs of each audience segment.
- Planning: We developed a detailed media communication plan that included actionable steps, schedules, and clear delegation of responsibility, ensuring a structured and effective implementation process.
Outcomes
- Enhanced Understanding: The client gained a clear understanding of how their activities impact and interest the Finnish public, providing valuable insights for future communication efforts.
- Team Empowerment: Through workshops and collaborative sessions, the team deepened their understanding of media practices and strategies, enabling them to effectively engage with the media.
- Effective Communication Tool: The media communication plan now serves as a practical tool, fostering better collaboration between the communication team and subject matter experts.
- Targeted Communication Tips: The client received practical communication tips designed to resonate with the public, ensuring their messages are both impactful and well-received.
