Sustainability communication has become a permanent part of corporate communications. In practice, it means sharing a company’s progress – and sometimes setbacks – in sustainability work, while engaging stakeholders. At the same time, its role is to ensure that actions taken for sustainable development are visible, credible, and resonate with the target audience.
More and more, sustainability communication is happening in the B2B sector, as corporate clients and business partners demand responsible business information. Consumers also expect companies to take responsible actions and communicate honestly and openly. Over the years, Rodinia has helped numerous companies across industries share their sustainability stories and position themselves as leaders in sustainable development.
What Does Sustainability Communication Look Like in Practice?
Here are a few examples of how we support our clients:
- Sustainability programme planning for SMEs: Sustainability programmes help companies carry out systematic sustainability work aligned with their brand and market expectations. We have developed various sustainable strategies and roadmaps to help companies succeed in a changing environment.
- Sustainability reporting and double materiality assessment: Reporting is at the heart of today’s sustainability work and a strong area of expertise for Rodinia. We have created an award-winning sustainability reporting framework for SMEs and guided our clients through meeting the strict requirements of the EU’s CSRD directive. For unlisted companies, we recommend reporting according to the VSME standard (Voluntary Sustainability Reporting Standard for SMEs). Currently, we are preparing the first VSME report as pioneers with one of our clients.
- Visualising the green transition: We visualise complex sustainability data and help organisations participate in discussions around the green transition. Our visual communication work has supported, for example, the University of Helsinki and other research organisations.
- Crisis communication for B2C companies: We have developed crisis communication strategies for companies facing reputation challenges, helping organisations regain consumer trust and achieve long-term profitability.
- Strategic communication for public organisations: Our communication strategies ensure that organisations’ sustainability initiatives are communicated clearly and understandably. We have developed strategies for clients such as Invest in Finland and Visit Finland.
The Best Channels for Sustainability Communication
Effective communication requires different platforms and content tailored to the target audience. Our key tools include:
- Sustainability reports: We produce reports that meet industry standards and provide clear information on a company’s ESG matters.
- Website content: We help companies bring sustainability themes to their websites credibly and clearly.
- Social media: Platforms like LinkedIn and Instagram are excellent tools for reaching broader audiences and raising awareness of sustainability topics.
- Multimedia production: We create videos, animations, and infographics that visually communicate your company’s sustainability efforts.
- Media communication: Our press releases and articles ensure your company’s key achievements reach the media and other stakeholders.
Whether you are starting a new sustainability journey or developing existing responsibility policies, we are here to help. Our expertise in strategic sustainability communication, reporting, and stakeholder engagement enables us to tell your company’s sustainability story effectively.
Interested in our sustainability communication services? Send us a message and let’s start the conversation.
