Clic Innovation: Multimedia Narratives About the Energy Transition
Clic Innovation is a leading Finnish open innovation cluster that promotes collaborative projects focused on sustainable solutions, particularly in energy, circular economy, and digitalization.
Clic Innovation approached Rodinia to help engage diverse target groups about the energy transition. The goal was to create compelling narratives that would drive behavioral change, supported by a comprehensive media communication plan and associated materials.
Our Approach
- Narrative Development: We designed four distinct narratives aimed at accelerating the energy transition, using insights from focus group analysis and workshops. By incorporating the nudge model to influence behavior and using archetypes to shape the messaging, we ensured the narratives were compelling and effective. These narratives were written in both Finnish and English to reach a wider audience.
- Media Communication Strategy: We provided strategic recommendations for media communication, ensuring the narratives would reach their intended audiences effectively. This included producing communication materials, such as animated videos and infographics, to support the campaign.
- Event Participation and Thought Leadership: We took an active role in the client’s events, delivering presentations that highlighted the vital role of communication in driving social sustainability initiatives.
Outcomes
- Tailored Narratives: Delivered four targeted narratives – in Finnish and English –, each designed for a specific audience group whose needs and communication preferences were carefully analyzed.
- Unified Visual Identity: Developed infographics that clearly explained the narratives and served as the foundation for animated videos, creating a cohesive visual identity for the entire communication campaign.
- High-Impact Visual Content: Produced two professionally rendered animation videos, along with social media versions in both languages, to enhance engagement and dissemination across platforms.
- Comprehensive Media Strategy: Provided detailed media communication recommendations, outlining the optimal channels, content, and schedules to effectively distribute the messages to various stakeholders.
