Clic Innovation's narratives for energy transition
On behalf of our client, we devised creative narratives that captivate target audiences in the communication of the energy transition and Power-to-X. In tandem, we formulated a robust media communication plan complete with engaging communication materials.
What we accomplished:
- Narrative Design and Development: Utilizing a combination of focus group analysis and workshop methodologies, we meticulously designed four distinct narratives strategically aimed at expediting the energy transition. Leveraging the nudge model for behavioral change and archetypes for crafting narrative messages, the project unfolded in both Finnish and English.
- Media Communication Recommendations: Drawing from our expertise, we provided insightful recommendations for media communication, including channels, content strategies, and well-timed dissemination plans. This ensured the widespread delivery of the message to diverse stakeholders.
- Creation of Communication Materials: We translated the narratives into compelling visual elements, developing narrative infographics that not only elucidate the narratives but also serve as the foundational material for creating consistent and visually appealing animation videos.
- Active Participation in Customer Events: Our engagement extended beyond the project's confines as we actively participated in customer events, delivering speeches that underscored the pivotal role of communication in the successful implementation of societal sustainability transitions.
Deliverables to the client:
- Targeted Narratives for Identified Groups: The customer received four creative narratives, each tailored for specific target groups. These narratives were developed with a profound understanding of the unique needs and communication preferences of each group, presented in both Finnish and English.
- Narrative Infographics for Consistent Communication: To ensure a consistent visual identity throughout the communication campaign, we provided narrative infographics. These not only explained the narratives concisely but also formed the basis for the creation of visually cohesive animation videos.
- Professionally Executed Animation Videos: Two animation videos, executed with professionalism and creativity, were delivered to the customer. Social media versions in both Finnish and English enhanced the reach and impact of the campaign.
- Comprehensive Media Communication Recommendations: The customer was furnished with detailed recommendations for media communication, encompassing channels, content strategies, and timetables. These recommendations were devised to maximize the dissemination of the message across diverse stakeholders.