Visualizations for the Finnish Expert Panel for Sustainable Development
In our collaboration with the Finnish Expert Panel for Sustainable Development, we undertook the task of creating visualizations to support the communication of three impactful sustainability stories. The objective was to illustrate the imperative need for changes in food, energy, and urban systems, guided by the customer’s explicit visual instructions..
What we accomplished:
- Visual Story Creation: Drawing inspiration from the client's textual material, we crafted a compelling visual story that effectively conveyed abstract content. Our goal was to translate complex information into accessible and engaging visuals.
- Icon Design and Expression Summarization: We developed recognizable icons for different themes, ensuring a cohesive and easily understandable visual language. Additionally, we summarized the expression of each theme to enhance clarity.
- Sketches for Feedback: Prior to finalizing the visualizations, we presented initial sketches of the stories to the company, encouraging feedback and collaboration to ensure the visual narratives accurately reflected the client's vision.
- Vector Image Development: The final stage involved the transformation of our sketches into high-quality vectored images for each theme, ensuring visual coherence and professionalism.
Deliverables to the client:
- Structured Sustainability Program: The Finnish Expert Panel for Sustainable Development received a meticulously organized program for their sustainability work, providing a systematic roadmap for implementation in the coming years.
- Credible Objectives and Indicators: Equipped with clearly defined objectives and measurable indicators, the customer gained the ability to demonstrate the significance and ongoing development of their sustainability efforts in a credible manner.
- Visualized Sustainability Program and Transparent Value Chain:The sustainability program was vividly visualized, and the value chain was transparently described, promoting increased transparency. Opening the value chain to the public emerged as an innovative approach to communicating sustainability.
- Brand-Aligned Visual Conceptualization: The visual conceptualization of the sustainability report seamlessly implemented the customer's brand image, elevating corporate communication beyond marketing and fostering a closer customer relationship.
- Material for Ongoing and Future Sustainability Communications: Beyond the immediate project, the customer received valuable material from the sustainability report, facilitating sustained and effective communication of their sustainability initiatives during the current and future financial periods.