Visit Finland: Revamping Media Communication for a Changing Market
Visit Finland, a national expert organization under Business Finland, is dedicated to promoting Finland as a travel destination, helping to develop the country’s tourism industry and enhancing its global visibility.
Visit Finland aimed to update its media communication plan to effectively respond to changes in the market landscape. The goal was to refine core messages, ensure that communication strategies were effectively targeted, and create content concepts that would support ongoing operations.
Our Approach
- Strategic Workshop: In collaboration with Visit Finland, we held a workshop to reassess and plan media communication goals in response to the evolving market situation.
- Message Development: We crafted core messages tailored to different target groups, ensuring that they aligned with Visit Finland’s strategic objectives and resonated with their audience.
- Content Conceptualization: We developed systematic content concepts to support the consistent and effective implementation of media communication, helping to streamline the client's operations.
- Team Training: We provided training to Visit Finland’s team, equipping them with the skills and knowledge needed to execute the updated media communication plan effectively.
Outcomes
- Updated Communication Plan: Delivered a media communication plan that is current and responsive to the changing market environment.
- Strategic Messaging: Provided core messages that effectively address different target groups, ensuring that all communication is aligned with Visit Finland’s strategy.
- Content Concepts: Developed six repeatable content concepts that can be systematically implemented to support Visit Finland’s ongoing communication efforts.
- Unified Vision: The workshop fostered a unified understanding of the goals and direction of media communication, aligning the team on the strategic path forward.
